SEO or Search Engine Optimisation is made up of 3 distinct pillars. On Page SEO, Off Page SEO and Technical SEO.
On Page SEO focuses on content and meta data so that search engines can understand the context and themes of your website. We use advanced SEO techniques to identify and group related entities and keywords into topics. It’s important that a page answers a users search intent and we strongly recommend the use of FAQ’s.
Off Page SEO focuses on link-building. We focus on building links that share common classifications. For example, health businesses should drive links from other health related businesses, rather than generic high DA domains. We provide a number of link building strategies such as competitions, content outreach, guest blogging and PR.
Technical SEO is the process of optimising a website’s structure (also known as siloing), crawl-ability, indexing and usability (site speed and user experience). We can work with your developer (or you can use ours) to improve site performance, create JSON markup/schema and fix pagination and indexing issues with your website.