Schema markup is a way to label content on your site with specific meaning using structured data. It can be included on any page of your website to provide more detailed information about the individual elements, helping to improve the speed and accuracy with which search engines understand your page.
It is similar in some respects to meta tags, but uses schema.org vocabularies in order to connect structured data from multiple websites into a single result.
There are different types of schema:
- FAQ Schema
- Organization Schema
- Service Schema
- Recipe Schema
- Hotel Schema
- Review Schema
These different forms of schema have different data requirements, but when used correctly can have a positive impact on rankings.
Lloyds SEO can help you setup the relevant schema for your web page and ensure that the code (JSON) is friendly to search engines.