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Meta Data Optimisation

Most companies don’t know where to start when it comes to creating effective meta data. This is one of the single most important factor in search engine optimisation. If you’re not using meta data properly, then you might as well be invisible on the internet!

Lloyds SEO specialises in helping clients optimise their meta data so they can rank better on Google and other major search engines. Our experienced team of SEO specialists has helped many businesses improve their online presence with our effective seo services.

What is Meta Data?

Meta data may also be known as meta-tagging or meta-information and is used to describe pieces of information about elements that are included in a document. While not visible to the human eye, these tags provide detailed information about the source document or webpage, and can help search engines properly categorise, index, and display them within the SERPs (Search Engine Results Page).

Each page of a website consists of these meta-tags. The most common forms of meta-data are page titles and meta-descriptions.

Page Titles

A website’s title tag is the most important factor in getting your site to show up higher in search engine results; it’s also a signal for searchers to know what your content is about.

Page titles are simply the words that are displayed on the page, usually near the top of the browser window. These words will vary depending on how your site is set up, but should always include your site name and keyword phrases.

Meta Descriptions

Meta descriptions are the small blurbs that show up when search engine results pages (SERPs) display a webpage’s listing. They’re not usually on the site itself, but they act as a preview for Google when someone searches for terms related to your product or service. Meta descriptions are important because they can affect how many visitors your website receives in SERPs by including compelling content that will attract attention.

Alt Text

Alt text is an attribute which can be applied to images, either directly in the HTML or through CSS. It is used for several purposes:

(1) to make a web page more accessible for people who cannot see;
(2) to provide information about an image which is not visible due to size constraints;
(3) to include additional information for a search engine crawler that might have found the image when indexing the page; and,
(4) providing alternate text if the image cannot be displayed.

Other Meta Data Considerations

Viewport: Important for mobile responsive sites.

Open Graph: Used by social media platforms for displaying meta data, text and images when sharing links.

Robots: Robots provide set instructions for specific crawler bots. Robots can be useful if you want to block certain search engines from crawling your site, or want to block all search engines from indexing your site or specific pages.

Language: If you operate an international brand with a multi-lingual site, the meta-language attribute should be used for each of the different language variations. For example, site.com/uk, site.com/fr, site.com/es etc..

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