Internal links are the backbone of your website. They connect pages together, making it easier for visitors to find what they’re looking for and navigate around your site.
But did you know that not all internal links are created equal? Some can be more powerful than others, depending on where they appear in a page’s HTML code.
Another consideration is the text that surrounds the link. Contextually relevant links provide search engines with a better understanding of how your pages connect, furthermore, the more links a page has pointing to it, the more attention search engines will give it.