Why Does Link Building Help?
Link building helps your website rank higher in the search results because Google and other search engines view links as votes towards your website.
As explained by Matt Cutts, a well-known software engineer who previously worked at Google:
“When we crawl the web to build our search index, we count links as votes. The more votes you have, the more likely you are to rank highly.”
So if people are linking to your website from external sources, this is saying that they like your site or content. And Google uses these ‘votes’ from backlinks for ranking websites on their SERP’s (search engine results pages).
Here at Lloyds SEO, we use a number of techniques to gain links to your site. From PR platforms like Gorkana to manual link building & outreach, our expertise allows us to find strong links for your niche.