Local SEO

Local SEO is a form of SEO specifically for small businesses in a local market. Local SEO allows you to rank higher on Google for terms that relate to your business and geographical area.

Local SEO is therefore about focusing on driving traffic, leads & revenue from those looking for services in your area (or areas that you cover). One of the main benefits of local SEO optimisation is that conversion rates tend to be higher for local traffic, given that the user has intentions of using your services within close proximity to your business.

A good local SEO strategy is made up of many of the traditional SEO factors, but with some differences.

Links & Citations

To rank highly on Google for local terms you need to have lots of links and citations (reviews) from local, trusted websites. There are various ways to get local links and citations.

There are many directories online where you can submit your listing and get a link back. These directories include Yelp, FourSquare etc. Lloyds SEO will manage your citations & fix any broken references to your business (name, address, phone number).

Google My Business Optimisation

Google My Business is a free tool from Google that allows businesses to manage their online presence. It includes; a dashboard, business info, maps and listings for reviews and driving directions.

In order to rank well on Google Maps and the local pack, your business needs to be claimed on Google My Business, and the right care and attention needs to be provided to benefit from additional local traffic.

  • Responding to reviews
  • Posting business updates to a local audience
  • Services and product offering are frequently updated
  • Images are optimised for localised terms.

There are many other SEO factors that impact localised search queries and improve rankings within the local pack, Lloyds SEO will manage this process for you.

Area Pages

If you provide services in different locations, or operate a referral/directory business, area pages that target area specific keywords are a valuable way to drive additional traffic.

Lloyds SEO has a proven strategy for helping local businesses rank for other areas. We can scale area pages to as many areas as your business requires, providing an edge over your competitors.

Local SEO Checklist

Like all aspects of SEO, your localised keyword rankings and Google my Business visibility will depend on a number of factors, from competition to the number of strong links pointing to your domain. Furthermore, competition plays a huge part in how well your business performs for localised search results.

Lloyds SEO takes a holistic approach to SEO:

  • Content Production & meta-data optimisation
  • Link building
  • Improving brand visibility on social channels
  • Geo-targeted ads (PPC)
  • Improving site speed and User Experience (UX)
  • Fixing technical issues (broken pages, broken redirects, indexing issues
  • Local schema implementation
  • Local deals & promotions (for example, Groupon)
  • Third party review integrations (for example, Feefo)
  • Internal link optimisation.

With a team of experienced digital marketers, designers & developers, you can trust Lloyds SEO to provide a complete solution for your business.

Drive more local leads today!

Give us a call for a free consultation!


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