Google My Business is a free tool from Google that allows businesses to manage their online presence. It includes; a dashboard, business info, maps and listings for reviews and driving directions.
In order to rank well on Google Maps and the local pack, your business needs to be claimed on Google My Business, and the right care and attention needs to be provided to benefit from additional local traffic.
- Responding to reviews
- Posting business updates to a local audience
- Services and product offering are frequently updated
- Images are optimised for localised terms.
There are many other SEO factors that impact localised search queries and improve rankings within the local pack, Lloyds SEO will manage this process for you.