SEO or search engine optimisation is the ongoing process of improving a site’s organic traffic, by increasing its visibility to search engines such as Google and Bing. SEO is more than just keywords. If you’ve been in touch with anyone else about SEO it’s likely keywords were the hot topic of the convo. It’s not that keywords aren’t important, they should always form part of any SEO strategy, but choosing a set of keywords and blindly writing content around them is unlikely to yield you many results, especially in a competitive industry.
We provide a holistic approach to SEO which utilises the 3 pillars of SEO; On page SEO, Off Page SEO & Technical SEO. We will also discuss the importance of Local SEO. Our clients benefit from our in-depth knowledge of all three areas, because the ultimate focus is always on one important ethos…
Before you look at improving your search visibility, it doesn’t hurt to have a solid SEO Strategy beforehand.
By plan we mean:
On Page SEO
Technical SEO Writing
Search engines use Natural Language Processors (NLPs) to understand the context of any given page. Without getting too ‘technical’, search engines will look at the words and sentences of a page to identify its core topics.
Lloyds SEO provides advanced technical SEO writing services, designed to help content writers produce copy that ticks all of the right boxes.
Perhaps your having issues with existing content and you need an SEO professional to provide detailed action points on how to fix issues including:
- Duplicate content
- Multiple pages ranking for the same term (cannibalisation)
- Pages not ranking well or ranking for the wrong terms
- Content with low engagement metrics
Once I understand the words and phrases that formulate a given topic of a page, I then construct the page plan around those core topics.
These page plans provide all of the necessary headers, keywords, topics etc.. for a content writer to fill in the gaps. The page plans will also include internal links and metadata (page titles and meta descriptions) to further help users and search engines.
Meta Data and Internal links
Optimising page titles and meta descriptions will have a positive impact on rankings, but they also have a huge impact on click through rates as well.
Optimising meta data can be done at scale using Google Tag Manager or via many CMS platforms such as Magento or WordPress.
Internal links should always be considered when producing page plans, because they help to form a user sales funnel and assist search engines in understanding the relationship between pages.
Page designs are becoming more and more important. Care and attention should be considered for mobile users, and content needs to be structured in such a way that a mobile user is able to navigate the page without scrolling through blocks and blocks of content.
From 2021, Google will be rolling out updates around page experience on mobile devices, and will cover areas such as page speed and mobile experience.
Therefore, page designs should consider navigation, images, call to actions and page load times.
We provide a number of page design solutions, covering individual pages through to entire websites. From wireframing through to deployment, each stage of the design phase considers the target audience and their journey through the marketing funnel.
Off Page SEO
Off Page SEO is more than just linkbuilding, there are far more ways to improve your brands visibility (while building your link profile).
Linkbuilding is a tactical game. You find various services on the web that promise “high domain links”, many of which are likely spam or ignored altogether by Google and other search engines.
The truth is, 9/10 will never respond to a bulk email campaign, and those that do will be more than likely “auto responses”.
To succeed you have to have something of value to offer. Crafting the perfect outreach campaign takes many hours of research, planning and implementing.
I can help you to produce campaigns that work for your target demographic, by utilising a holistic approach and building relationships with other webmasters long term.
I can even help you steal some of your competitor links too!
You may have come across some strange links pointing to your site? Perhaps you’ve had an influx of links in a short period of time and need a professional to analyse them.
It’s even possible that competitors are targeting your brand with suspicious links, or generating fake PR in an attempt to hurt your business. I can put a stop to that.
If you’ve recently been hit with a penalty or you’ve noticed a drop in rankings or traffic, please reach out for a free consultation
Technical SEO is concerned with site speed, structure and crawlability (the bits search engines do). The importance of site speed and user experience for mobile will increase in 2021, as Google continues to tweak its algorithm.
There are many components to technical SEO, here is a breakdown of the different areas we provide expertise on.