Project Description
SEO for Rehabs & Addiction Treatment Services
With over 25 years of combined experience in SEO for drug and alcohol addiction treatment centres, and having worked with some of the largest treatment organisations in the UK, Lloyds SEO are an experienced SEO agency with proven and tested results.
If you run an addiction treatment centre, read on to learn more about our experience working in the addiction field, along with the do’s and don’ts of managing an SEO campaign.
Brand Considerations
All the data we have built upon over the years has led us to a number of important discoveries.
- Up to 80% of those paying for treatment are loved ones of those struggling with addiction
- Most of your users will spend NO LONGER than 40 seconds on your website.
- Addiction treatment is often an emotional decision by worried parents or family members.
- Rehab costs – many addiction treatment centres do not provide costs for their drug and alcohol rehab programmes, this is a big mistake. Providing rehab costs will set the expectations for those seeking treatment.
The way you structure your content and its tone is important, imagery is also very important. We’ve seen first hand how imagery can impact bounce rates. We’ve seen how good introductory text can improve page visit duration and calls. The goal should always be to reassure those struggling, and provide hope.
Content Themes
Having researched tens of thousands of addiction related keywords and built 1000 page content plans across 10+ domains, we’ve identified 3 core content groups to consider when building addiction related content. These themes are the core components of any addiction treatment content silo.
- Addiction & the signs of addiction
- Detox & withdrawal symptoms
- Addiction treatment & rehab
If you consider the different variations of drugs (both illicit and prescription based), behavioural addictions (such as gambling), you could produce well over 500 pieces of content based on these three content groups alone.
That’s before you look at area related content. If you take the 3 major cities in every county or state, you could be looking at well over 2000 pages of content.
Link Building
Building links for rehabs & rehab referral sites can be difficult without an understanding of creative content and PR.
Links from other reputable sites such as medical sites or news related sites will require a combination of link building tactics.
Consider the following:
- What confidential data can I collect that may be useful to news outlets?
- What creative guides or infographics could I create that will be of value to other industries to raise awareness of addiction?
- How could an addiction service directory help local GP’s or charities (area pages).
- How could addiction questionnaires or tests be used to assist those in self-identifying addiction?
Local SEO
These are real results from a UK rehab we are currently working on. Call volume has increased 50% within a 28 day period.
The data we have collected shows that those booking treatment prefer to do so closer to home. This is for a number of reasons.
- A sense of familiarity is comforting
- Family and loved ones can visit if it’s safe to do so
- To save time and travel costs.
Having area pages with relevant services in those areas is a good way to capitalise on area specific keywords. If your business is setup for referrals to other centres, a strong local SEO strategy can generate significant revenue.
It is important that this process is managed by a team of SEO experts who understand the rehab sector. Creating the wrong types of content for these pages could do significant harm to your site’s traffic.
Other SEO Considerations
SEO is more than just content and links. If you want your brand to perform well in the search engines, you need to take a holistic approach to digital marketing.
Here are some other ways we can support you building your brand online.
- Site Speed
- Creating referral sites to provide information and guides around addiction.
- Email marketing and automation
- Web Development and system integrations (CRM, call tracking)
- PPC for Bing (Google ads are still banned in the UK at the time of writing)
- Area pages & addiction service directories
- SEO consultancy
- A/B split testing
- Web design and landing page optimisation
- Content writing
Why Work with Us?
Experienced in Addiction
Over 15 years of combined experience in digital marketing for the rehab sector. Our proven approach has generated millions in additional revenue for other rehabs.
Managed
Solution
From SEO strategy through to content production & page designs, you can trust Lloyds SEO to achieve results for your rehab.
Digital Marketing Experts
We are more than just an SEO agency. Our team comprises of designers, PPC experts, developers, content writers and email marketers. Your rehab will benefit from our holistic approach to SEO.
Our Process
Connect.
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Find Us.
ADDRESS
11 Woodlands Drive
Kings Langley, Herts, WD4 8NQ