All the data we have built upon over the years has led us to a number of important discoveries.

1. Up to 80% of those paying for treatment are loved ones of those struggling with addiction
2. Most of your users will spend NO LONGER than 40 seconds on your website.
3. Addiction treatment is often an emotional decision by worried parents or family members.

The way you structure your content and its tone is important, imagery is also very important. We’ve seen first hand how imagery can impact bounce rates. We’ve seen how good introductory text can improve page visit duration and calls. The goal should always be to reassure those struggling, and provide hope.

Having researched tens of thousands of addiction related keywords and built 1000 page content plans across 10+ domains, we’ve identified 3 core content groups to consider when building addiction related content.

1. Addiction & the signs of addiction
2. Detox & withdrawal symptoms
3. Addiction treatment & rehab

If you consider the different variations of drugs (both illicit and prescription based), behavioural addictions (such as gambling), you could produce well over 500 pieces of content based on these three content groups alone.

That’s before you look at area related content. If you take the 3 major cities in every county or state, you could be looking at well over 2000 pages of content.

Building links for rehabs & rehab referral sites can be difficult without an understanding of creative content and PR.

Links from other reputable sites such as medical sites or news related sites will require a combination of link building tactics.

Consider the following:

1. What confidential data can I collect that may be useful to news outlets?
2. What creative guides or infographics could I create that will be of value to other industries to raise awareness of addiction?
3. How could an addiction service directory help local GP’s or charities (area pages).
4. How could addiction questionnaires or tests be used to assist those in self-identifying addiction?

The data we have collected shows that those booking treatment prefer to do so closer to home. This is for a number of reasons.

1. A sense of familiarity is comforting
2. Family and loved ones can visit if its safe to do so
3. To save time and travel costs.

Having area pages with relevant services in those areas is a good way to capitalise on area specific keywords. If your business is setup for referrals to other centres, a strong local SEO strategy can generate significant revenue.

It is important that this process is managed by a team of SEO experts who understand the rehab sector. Creating the wrong types of content for these pages could do significant harm to your site’s traffic.