To develop a content plan around their target audience, the “wine connoisseur”, producing guides to the different appellations and regions in France. By producing SEO content around this core audience, Hourlier Wines have been able to improve their organic visibility, increase average order value (AOV) and improve conversion rates.
Hourlier wines recently went through a template refresh for their shopify store, the redesign required significant SEO analysis, technical expertise and testing.
A number of issues arose prior to launch, a detailed Screaming Frog crawl found many broken canonical tags, 404’s and mobile unfriendly pages. A 30 page audit was carried out coupled with daily communications with the development team, paving the way for one of the most successful projects in my client portfolio.
A cleaner user experience for mobile and desktop users, predictive search functionalities, detailed product information, tagging and filtering options that best serve a wide range of demographics and personas lead to a conversion rate increase of 128% and 400% increase in transactions YOY, equating to 350% increase in revenue.