Project Description

Challenge

To build a mobile friendly website and showcase their restaurant, hotel services and gallery. To modernise their booking engine and implement tracking to determine organic conversions. Optimise website for local ranking signals (hotels Negril) with a budget of £1000.

Strategy

To customise a templated WordPress theme and build out pages around hotel services and amenities, focusing on user experience while being image driven. Implement existing booking engine with a new design.

Approach

To use WordPress combined with Yoast and WP Fastest Cache to manage some of the on page and technical SEO. Implement 256 bit encryption and enable https re-direction. Re-design current booking engine with existing payment gateway. Launch website with new blogs that focus on Negril-related terms, to help build semantic relevance around “hotels Negril”.

The Process

From finding a theme to implementing the new booking engine

Sandy Haven Homepage

Results

Results shown compare March 2019 with previous year.

45%

TRAFFIC INCREASE

35%

CONVERSION RATE INCREASE

50%

KEYWORDS RANKING TOP 20

google analytics traffic increaseGoogle Analytics Results for Sandy Haven