Project Description

Challenge

A seasonal horseback riding and tour business situated in Negril, Jamaica. The challenge was to help them rank locally for “horseback riding Jamaica” within 6 months, and help build a booking engine for users to reserve a spot on one of the tours.

Strategy

To review the website structure, backlink profile and Google my business listing. Determine new page plans for optimal contextual relevance around horse riding and Jamaican tours. Determine suitable plugin/solution for the booking engine.

Approach

Keyword and entity research, competitor analysis, technical SEO (including organisation schema) and local SEO. Implement Bokun (Tripadvisor) booking engine.

The Process

Our Local SEO approach for Reggae Horseback Riding

Results

Results shown compare December – March 2019 vs August – November 2018

55%

TRAFFIC INCREASE

75%

CONVERSION RATE IMPROVEMENT

Reggae Horseback Riding GA Results