A seasonal horseback riding and tour business situated in Negril, Jamaica. The challenge was to help them rank locally for “horseback riding Jamaica” within 6 months, and help build a booking engine for users to reserve a spot on one of the tours.
To review the website structure, backlink profile and Google my business listing. Determine new page plans for optimal contextual relevance around horse riding and Jamaican tours. Determine suitable plugin/solution for the booking engine.
Keyword and entity research, competitor analysis, technical SEO (including organisation schema) and local SEO. Implement Bokun (Tripadvisor) booking engine.
Our Local SEO approach for Reggae Horseback Riding
Results shown compare December – March 2019 vs August – November 2018
CONVERSION RATE IMPROVEMENT